Building an effective press list is crucial for successful media outreach. In this Association Insights video, I share five essential steps to create a press list that delivers results:
1. Identify Your Target Audience – Truly understand who you want to reach.
2. Research Relevant Reporters – Find journalists who cover your industry and topics.
3. Gather Accurate Contact Information – Use reliable tools to collect up-to-date details.
4. Organize Your List Effectively – Categorize contacts by beats, outlets and preferences.
5. Regularly Update Your List – Keep your press list current to maintain its effectiveness.
By following these steps, you can enhance your media outreach and achieve better results.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd