Building strong relationships with trade reporters is absolutely essential for amplifying your association’s message. In this Association Insights video, I break down the five key steps to connect with the right journalists:
• Research trade publications covering your industry and identify key reporters.
• Follow their work to understand their focus and interests.
• Craft tailored pitches that reference their past articles and align with their beat.
• Build relationships early by engaging with their content and offering valuable insights.
• Be a reliable source by providing timely, accurate information.
By taking a strategic approach, associations can strengthen media relationships and expand their industry influence.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd