In this recent video, I share how associations can align PR efforts with advocacy goals to strengthen their influence and visibility. A strategic, coordinated approach ensures your messaging resonates with policymakers, media and members alike.
Start by identifying the overlap between advocacy priorities and stakeholder interests. Craft clear, consistent messaging that highlights how your efforts drive real impact. Timing matters: align PR campaigns with legislative milestones or policy shifts. Finally, leverage media coverage and track key metrics to refine your approach.
When PR and advocacy work together, your association’s voice becomes stronger and more effective. Strategic messaging drives lasting impact.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd