Employees and stakeholders increasingly turn to the digital world to collect and share information, so organizations have to respond with transparency. This means communications need a consistently authentic voice.
Before determining what your digital voice is, it’s critical to understand the current perception of your brand and the assets that exist. Social media, video and podcasts are perfect platforms to connect with audiences and are great ways to grow your brand.
A communications audit will reveal your baseline – what your media footprint looks like and what the opportunities are. A thorough self-examination is critical to thrive in today’s digital world.
– Caitlin Donahue, Senior Vice President and Director of Digital, Curley Company