In this recent Association Insights video, I explore how associations can leverage artificial intelligence to craft more effective press releases. AI streamlines the writing process by generating initial drafts and suggesting compelling headlines. It also tailors messaging to specific audiences by analyzing tone and language preferences, ensuring your story resonates with diverse demographics.
Additionally, AI refines content for clarity, checks grammar and optimizes length to align with SEO and media best practices. By incorporating keyword optimization, AI enhances discoverability, increasing visibility to reporters. While AI handles the heavy lifting, your unique voice ensures authenticity and impact in your press releases.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd