In this Association Insights video, I explore how associations can strategically use hyperlocal media to amplify their PR efforts. Hyperlocal outlets are perfect for targeting specific member demographics or regional audiences, especially when promoting events, advancing advocacy or sharing member success stories.
For instance, when hosting an event in a particular city, engaging local media can help attract the community’s attention. Highlighting individual member achievements through their local outlets not only elevates their story but also showcases your association’s broader impact.
With a focused approach, hyperlocal media can be a powerful tool for connecting with the audiences who matter most.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd