Caitlin Donahue, SVP and director of digital at Curley Company, talks with Rob Gifford, president of the National Restaurant Association Educational Foundation.
As president of the charitable arm of the National Restaurant Association, Rob is focused on relevancy and storytelling to further their organization’s goal. He discusses the need for associations to stay relevant in current day, but also to keep their eye on the future needs of their members.
Through strategic storytelling, the foundation has been able to tell the powerful story of the impact the foundation is having on the restaurant industry to key audiences, including its members.
– Caitlin Donahue, Senior Vice President and Head of Digital, Curley Company