Building strong relationships with trade reporters is absolutely essential for amplifying your association’s message.
Videos
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AI is reshaping the way associations approach communications, offering new opportunities to enhance efficiency and impact.
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Building an effective press list is crucial for successful media outreach.
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In this recent Association Insights video, I explore how associations can leverage artificial intelligence to craft more effective press releases.
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In this Association Insights video, I explore how associations can strategically use hyperlocal media to amplify their PR efforts.
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In this Association Insights video, I share how associations can ensure PR strategies reflect the values of members.
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In this week’s Association Insights video, I share smart strategies to engage your members and extend your association’s reach.
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In this Association Insights episode, I tackle a challenge many associations face: making their issues resonate with the media and …
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In this Association Insights video, I unpack the potential pitfalls of using AI in your communications strategy.
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In this Association Insights video, I explore whether the follow-up phone call still has a place in today’s email-heavy world.