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On The A100 Podcast, Big Bold Brand’s Karley Cunningham discusses how associations can create a brand that truly stands out, reminding us that your brand is what people say about you when you’re not in the room. It’s the sum of every interaction with your members.
Cunningham shares actionable strategies, including building a brand from the inside out by aligning with your association’s core values and purpose. She explains how to define your unique value proposition by focusing on the top three benefits that differentiate your association, emphasizing the importance of creating an authentic brand that resonates and drives engagement.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd