On this recent episode of The Association 100 Podcast, I am joined by my O&U colleagues Meghan Henning, co-founder and senior PR strategist, and Keaveny Hewitt, senior account executive, for a thoughtful discussion on modern media outreach.
From building meaningful journalist relationships to refining personalized pitches, the team shares actionable insights for associations navigating the ever-evolving media landscape. They also celebrate recent PR wins and tackle common frustrations – like no-response pitches – offering strategies to improve outcomes.
This episode wraps up our January media series with practical advice to help associations elevate PR efforts and foster lasting, impactful connections with reporters.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd