On The A100 Podcast, our January media series continues with Alysia Wiebe, news producer at ABC30 in Fresno, California. With over a decade of experience, Wiebe offers a behind-the-scenes look at local news, sharing how her team crafts impactful stories that resonate with their community.
She discusses the evolving landscape of local journalism, the role of digital platforms and what makes a pitch stand out to producers. Relationships are the key to successful outreach. Wiebe’s advice provides actionable takeaways for PR professionals looking to build stronger relationships with reporters and use earned media to position their associations as industry leaders.
– Keaveny Hewitt, Senior Account Executive, OnWrd & UpWrd