On The A100 podcast, Sean Luechtefeld at ANCOR shares valuable strategies for association professionals juggling dual roles. Luechtefeld discusses the importance of active listening in advocacy communications, how to prioritize tasks in a small-staff environment and the significance of tailoring your communication strategies to meet evolving challenges.
Discover how ANCOR leverages member feedback to drive impactful advocacy and enhance membership experiences. Luechtefeld shares his thoughts on the future of membership engagement and communications within associations, emphasizing the need to shift from selling membership benefits to promoting the overall experience of membership, creating tailored experiences that resonate with diverse member needs.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd