Our January media series continues on The A100 Podcast as Jay Campbell, co-founder of The Company Dime, shares his journey from aspiring journalist to a respected voice in travel trade publishing. In this insightful episode, Campbell discusses the evolution of media, from the early days of print to the current challenges and opportunities of a digital-first landscape.
Campbell offers valuable takeaways for PR professionals, including the importance of exclusivity in pitches, understanding your audience and building authentic relationships with reporters. He also reflects on how The Company Dime has maintained editorial independence and made a lasting impact on its industry.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd