Benefits of establishing a communications committee

A communications committee can benefit any association. The committee can test and discuss ideas for the best way to communicate with members. Engaging members in this process can lead to valuable insights on how they would like to receive communications and what content interests them.

The committee can also provide input on research topics, promotional campaigns and advocacy issues. They can be a source for content such as blogs, podcasts and webinars.

By involving members in the communications process, associations can improve engagement, build stronger relationships and create more effective communication strategies.

Watch the latest Association Insights for more ideas.

– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd