In a recent A100 video interview, recorded live at ASAE’s 2024 Annual Conference, I had the pleasure of talking with Carla Lochiatto, IOM, CAE, director of the CSO Center for ASIS International. Lochiatto shared the innovative strategies ASIS has implemented to boost membership engagement, with a focus on the power of personalization.
One standout initiative is the New Member Ambassador Program, where seasoned members are paired with new members to foster early connections and provide tailored support. By creating meaningful, member-to-member interactions, ASIS International ensures a welcoming environment that drives long-term engagement and retention for an industry facing constant disruption.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd