On The Association 100 Podcast, Bennie F. Johnson, CEO of the American Marketing Association, shares his insights on the evolving role of marketing and how AMA supports professionals across the globe. Johnson discusses the importance of embracing disruptive change, especially with the rise of AI, and highlights the critical role of community in navigating this new landscape.
He also emphasizes the need for ethical responsibility in marketing as consumers demand greater transparency and accountability. Johnson’s forward-thinking approach offers valuable lessons for associations on fostering innovation, building stronger communities and using data-driven strategies to stay relevant in a rapidly changing environment.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd