Do you have a member communications checklist?

To ensure your member communications are effective, engaging and helping to build strong relationships, create a checklist. Here are some ideas to guide you:

• Targeted messaging – messages should be tailored to specific member segments and interests.

• Clear, concise language – avoid jargon or technical terms.

• Timely delivery – give enough time for members to see a notice and ask questions if necessary.

• Consistent branding – use consistent brand images and tone for all communications.

• Personalization – use members’ names and address their specific needs or interests.

• Mobile optimization – make sure all communications are mobile-friendly and accessible across different devices.

View our checklist for more.

– Meghan Henning, Founding Partner, OnWrd & UpWrd