To ensure your member communications are effective, engaging and helping to build strong relationships, create a checklist. Here are some ideas to guide you:
• Targeted messaging – messages should be tailored to specific member segments and interests.
• Clear, concise language – avoid jargon or technical terms.
• Timely delivery – give enough time for members to see a notice and ask questions if necessary.
• Consistent branding – use consistent brand images and tone for all communications.
• Personalization – use members’ names and address their specific needs or interests.
• Mobile optimization – make sure all communications are mobile-friendly and accessible across different devices.