Making your issues more relevant

In this Association Insights episode, I tackle a challenge many associations face: making their issues resonate with the media and public. The best place to start is by framing your topics in ways that connect to daily life – like jobs, healthcare or education. Align messaging with current events to increase media interest and show your relevance in the broader conversation.

Simplifying complex topics is essential. Use clear language and relatable stories that engage emotionally. Encourage members to share personal experiences that humanize your issues and create stronger connections. These strategies can help your association capture attention and drive greater impact.

– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd