In this Association Insights video, I unpack the potential pitfalls of using AI in your communications strategy. While AI can both streamline processes and enhance creativity, over-reliance can lead to generic messaging that lacks the authenticity and nuance audiences value.
Accuracy is another challenge – AI tools can produce errors or misleading information, so verifying facts before sharing is essential. Privacy and security risks must also be managed carefully when using sensitive data. Finally, AI struggles with context, making human oversight critical to ensure messaging aligns with your association’s voice and values.
Watch to learn how to navigate these challenges strategically.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd