Engage members to amplify your message

In this week’s Association Insights video, I share smart strategies to engage your members and extend your association’s reach. Start by connecting them to the message – help them understand its relevance to their lives or industry. Make participation simple with clear, actionable steps, like sharing a post or signing a petition.

Equip members with tools like templates and talking points to ensure consistent, effective communication. Recognize their contributions publicly to foster a sense of community and inspire others. Finally, share results to show how their involvement drives progress and impact. Together, engaged members can amplify your message in powerful ways.

– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd