On The A100 Podcast, Alan Sparkman, executive director of the Tennessee Concrete Association, shares actionable strategies for how associations can play a significant role in tackling the workforce crisis. Sparkman discusses groundbreaking programs like Be Pro Be Proud Tennessee, Concrete Quest and Skate4Concrete, which engage students with hands-on experiences and gamified learning to inspire careers in the trades. He also highlights DriverDash, an innovative employee recognition platform aimed at boosting retention and morale among current workers.
Sparkman’s visionary approach offers valuable lessons for associations looking to help their members recruit, engage and retain talent in an increasingly competitive job market.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd