At ASAE’s 2024 Annual Conference, I had the pleasure of speaking with Carrie Morse, Chief Operating Officer at ERC, on The Association 100 about the ways associations can support a strong, thriving organizational culture.
Morse shared ERC’s strategic approach to using data to drive engagement, including employee surveys that help leaders pinpoint what keeps staff motivated and where there’s room for improvement. She also emphasized the power of partnerships for small-staff associations, enabling them to offer valuable HR resources – like training and support tools – without stretching themselves thin. Her insights offer actionable ways to foster culture and strengthen member connections.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd