What makes a Subject Matter Expert?

In this Association Insights episode, I explore what it takes to be a true subject matter expert (SME) and why SMEs are essential for your association to become the go-to source.

A great SME combines deep knowledge, clear communication, credibility and a commitment to staying current. But their true value lies in connecting their expertise with real-world problems, making complex topics accessible and engaging audiences in meaningful ways.
Having trusted SMEs in your association not only drives credibility but strengthens your ability to influence industry conversations and policy. Watch the video to learn how SMEs can elevate your association’s impact.

– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd