Maximizing impact: connecting your news to awareness days

Tune in as I explore how aligning your association’s news with relevant awareness days can boost visibility and engagement. Remember, it’s crucial to stand out amidst the noise.

• Identify awareness days that align with your association’s mission and objectives to ensure your news feels relevant and impactful.

• Plan your content well in advance to create a cohesive and engaging story.

• Create a unique angle and use all available channels to amplify your message.

• Consider collaborations to expand your reach and credibility.

Thoughtfully connecting your news to awareness days can transform your association’s outreach, making your messages more impactful and engaging.

– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd