Home Thought Leadership Navigating press interviews: essential don’ts for association leaders

Navigating press interviews: essential don’ts for association leaders

by The 100 Companies

In this video, I dive into critical mistakes to avoid during press interviews. It’s vital for association leaders to communicate effectively while maintaining authenticity and strategic awareness.

Avoid sounding overly scripted. Preparedness is key, but your responses should reflect sincerity and engagement. Never shy away from asking for clarification on unclear questions – ensuring precision in your answers and avoiding missteps.

Remember, there’s no real “off the record.” Treat every interaction as public to prevent unintended disclosures. Finally, mind your body language – open gestures convey confidence and openness.

Steer clear of these common pitfalls to ensure your association is represented positively.

Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd

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