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Anne Reinke, president and CEO for the Transportation Intermediaries Association shares top tips for supporting your membership during difficult times. She shares why you must raise awareness for your members’ efforts – especially when it would otherwise fly under the radar.
“We got some understanding of the role we play in commerce,” said Reinke. “We were able to appear as thought leaders and supply chain connectors, so that was a win.”
Catch the full interview on YouTube where Reinke tells us about what it’s like to step into a role knowing you’ll be responsible for issues that are front page news.
– Colleen Gallagher, Founding Partner, OnWrd & UpWrd