On The A100, Dr. Melissa Pergola of the American Society of Radiologic Technologists shares her strategic approach to balancing long-standing legacy with forward-looking innovation. Dr. Pergola discusses the importance of a mission-driven, member-centric focus informing every decision, from advocacy for professional recognition to workforce initiatives addressing talent shortages.
“When you have an organization that has such a rich history, you have to continually focus on what made it so successful,” she shares. “One is that we always consider mission.”
She shares ASRT’s visibility-raising “Be Seen” campaign and how fostering a fearless culture of creativity and accountability has driven ongoing success.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd