On The Association 100 Podcast, Kerri McGovern, senior director of membership at the Association of Corporate Counsel, shares how ACC is leveraging innovation to enhance member engagement. McGovern discusses ACC’s award-winning membership app, ACC 365, which provides members with personalized, real-time content and community access. She then dives into ACC’s innovative new member onboarding program and explains how they use AI-powered newsletters to deliver tailored content to prospects and members alike.
McGovern also highlights the importance of fostering a culture of innovation within her team, ensuring that new ideas and technologies continuously align with member needs and enhance their experience.
– Meghan Henning, Founding Partner, OnWrd & UpWrd