How can an unfiltered look at social media help associations understand how causes they care about are perceived? Impact Social, a social media monitoring and analysis company, uses a combination of algorithms and human reading to track online sentiment.
Co-Founders Phil Snape and Will Brown, alongside Senior Advisor Paul Van Remortel, discussed how Impact Social processes thousands of social media posts each day. By physically reading each post, instead of relying on automation, Impact Social can understand the context and sentiment behind them.
Tune in to learn how associations can use this data for their own advocacy and branding goals.