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Drive Association Growth Through Thought Leadership

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Your members and prospects expect you to be a leader in your space. By establishing your organization as the go-to expert on industry issues, you build a platform that grants infinite opportunities for growth.

Here are five tips to get started:

1. Determine your goals: Ask yourself what success looks like.

2. Shape your story: Think about the message you want to tell.

3. Identify your spokespeople: Consider expertise, communications skills and availability.

4. Find your target audience: Are your members on Twitter? LinkedIn?

5. Build your plan: Leverage industry opportunities while leaving room for last-minute news hooks.

– Jennifer Curley, President & CEO of Curley Company

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