Last year, the Stuttering Foundation needed to increase mission awareness, broaden its donors and augment revenue. It had already enhanced its digital outreach with a user-friendly website and integrated videos and five social media channels, but was still using an outdated newsletter format as its primary means of communication.
The foundation decided to upgrade to a new, glossy magazine. This seemingly counterintuitive decision – magazine subscriptions have been declining significantly – has enabled the foundation to increase donations considerably and broaden its distribution immediately to over 100,000 recipients.
When brainstorming outreach strategies, tailoring them to your audience always comes first.
– Jane Fraser, President of Stuttering Foundation of America