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Upgrading Your Marketing Approach

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Last year, the Stuttering Foundation needed to increase mission awareness, broaden its donors and augment revenue. It had already enhanced its digital outreach with a user-friendly website and integrated videos and five social media channels, but was still using an outdated newsletter format as its primary means of communication.

The foundation decided to upgrade to a new, glossy magazine. This seemingly counterintuitive decision – magazine subscriptions have been declining significantly – has enabled the foundation to increase donations considerably and broaden its distribution immediately to over 100,000 recipients.

When brainstorming outreach strategies, tailoring them to your audience always comes first.

Jane Fraser, President of Stuttering Foundation of America

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