Taking a strategic approach to launching your association podcast

You’ve made the decision to launch a podcast, so the adventure begins. But, what strategic steps must your association take to turn this dream into a reality? In my latest Association Insights, I walk you through the essential next steps to get your podcast up and running:

• Define your concept and goals.

• Plan and structure your episodes.

• Get your equipment.

• Select a hosting platform.

• Record and edit.

• Launch and promote.

Remember, starting a podcast requires consistency and dedication. Maintain a regular release schedule, engage with your listeners through social media or email and continuously seek feedback to improve your podcast.

– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd