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Being a thought leader is crucial for association leaders, as it allows them to tap into their experience and industry knowledge to provide valuable insights. It also helps to market both themselves and their association, setting them apart from the competition.
In this video, OnWrd & UpWrd CEO Colleen Gallagher shares her top three tips for becoming a true thought leader: to demonstrate thought leadership, authenticity is key, as well as consistency in creating regular content and having your own perspective.
The A100 is excited to see what 2023 holds for association thought leadership as new leaders emerge in the space.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd