How associations can promote meaning and purpose to retain employees

In recent years retaining employees has been a top priority not only for associations, but all organizations.

In order for employees to feel fully engaged they need to see purpose in what they’re doing. They want to bring meaning to their work and understand the contributions they are making to the company.

Tips to create purpose and meaning:

• Detail how employees fit within the team, and what their job does to help the overall organization.

• Assist employees in using their strengths and incorporating their values that matter to them in their work.

• Spotlight employees to acknowledge their work and its importance.

– Grant Cragg, OnWrd & UpWrd