Reaching your members

John Tramontana of the Michigan Veterinary Medical Association shares how he leverages a communications background to better run an association.

You must be open-minded, listen, deliver content the way members want to absorb it and have a well-rounded diversified plan that touches on all different aspects of technology.

“It really needs to be a diversified way to reach members where they are, not where you want them to be, or not where you think they are,” says Tramontana.

Catch the full interview on YouTube where John tells us how associations can leverage their communications efforts to better reach their members.

– Colleen Gallagher, Founding Partner, OnWrd & UpWrd