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Building meaningful connections with members

by The 100 Companies

Shantel Goodman-Luckett, Chief Experience Officer for the National Association for College Admission Counseling, joins the A100 Podcast this week.

She shares her insights on how associations can empower their members and enhance the membership experience by connecting with their members on a deeper level.

Shantel discusses how NACAC implemented programs and resources to cater to all members, from the next generation of college admissions counselors to counselors that are retiring soon. She shares what it was like to make the transition into this new role, and how she gained perspective after watching her daughter go through the college admissions process.

Meghan Henning, Founding Partner, OnWrd & UpWrd

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