Is your association starting a podcast? Evan Sparks, SVP of member communications and podcast host at the American Bankers Association, and editor in chief of the ABA Banking Journal, shares his secrets with the A100 pod for producing a successful association podcast.
Having launched five years ago with a goal of 500 downloads to keep it going, he now expects to hit over 100,000 downloads in a year. Evan talks about why he prefers the audio-only format, how he plans out his editorial calendar, tackling tough subjects and how the podcast fits into the overall communications strategy.
– Meghan Henning, Founding Partner, OnWrd & UpWrd