Advancing your advocacy efforts

A top association benefit is the collective power of many voices. Todd Webster of Cornerstone Government Affairs shares his top advocacy tips.

Know yourself, your goals and the collective interests of your member organizations. Also know what is achievable, the audience and the desired outcome.

“The more you can define what it is you’re asking for, the more effective and the more successful you’ll be with the Members and the staffers to whom you’re speaking,” says Webster.

Catch the full interview on YouTube where Todd tells us whether a small association can hire a lobbying firm without breaking the bank.

– Colleen Gallagher, Founding Partner, OnWrd & UpWrd