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LinkedIn is the go-to social platform for B2B communicators. With almost 600 million members, LinkedIn is constantly evolving their platform to better serve their users. Some recent updates allow associations to more effectively engage their audiences. Here’s how you can leverage the changes:
1. Engage with stakeholders. Company pages can now engage with their members, partners and employees by liking, commenting on and sharing content.
2. Gather actionable insights. Expanded analytics capabilities mean organizations can better understand what works and what doesn’t.
3. Target your audience. Advertisers can now target by interest in 200+ categories (including “AI” and “legislation”).
– Caitlin Donahue, Senior Vice President at Curley Company