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RETHINK Your Video Strategy

by The 100 Companies

Did you know? Seventy percent of surveyed associations have already integrated video into their content strategy. When it comes to engaging members and prospects, video is king. But, don’t let expensive video equipment scare you. Videos can be shot on iPhones and edited into quick clips that engage, inspire and inform on a low budget.

Video content can serve multiple association objectives. Demonstrate member value by taking your members behind the scenes with a livestream of your CEO. Explain a key issue with an animated short. Great video content comes down to a strong storyboard, solid strategy and compelling narrative.

– Caitlin Donahue, Senior Vice President of Curley Company

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