A dynamic approach to membership and media relations

In a recent video interview with The Association 100, recorded live at ASAE’s 2024 Annual Conference, I sat down with Heather Schaefer, director of marketing for NAFA Fleet Management Association. Schaefer shared how NAFA successfully transitioned to a regional membership model and streamlined its bylaws to create a more inclusive environment for members. By listening closely to member feedback, NAFA ensured buy-in and excitement for these changes.

Schaefer also discussed NAFA’s proactive media relations strategy, which includes quarterly media calls and a media day at their annual conference, both helping to position NAFA as the go-to source for industry news.

– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd