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Building community-driven innovation in associations

by The 100 Companies

On The A100 podcast, Greg Melia, CAE, CEO, shares how the Customer Experience Professionals Association harnessed community involvement to drive innovation. Melia highlights the member-driven creation of the CX Book of Knowledge – a key resource for the association. He also discusses how inclusive strategic planning and global digital tools helped expand CXPA’s reach.

Melia offers a clear roadmap to foster a culture of collaboration: engage members deeply in strategic processes, create opportunities for meaningful contributions and leverage digital tools to ensure inclusivity across global communities. This builds a loyal, active membership base that feels truly invested in the organization’s success.

Meghan Henning, Founding Partner, OnWrd & UpWrd

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The Association 100