In a video interview recorded live at ASAE’s 2024 Annual Conference, Annette Gregg, CEO of the Society for Incentive Travel Excellence shared SITE’s strategies for engaging younger professionals and adapting to evolving membership needs. As associations face the challenge of attracting the next generation, SITE is rethinking its membership model, focusing on creating a larger, inclusive community rather than just increasing numbers.
Gregg also highlighted SITE’s young leaders initiative, which gives younger members a voice on the board, empowering future leaders. Association professionals can learn valuable insights into attracting and retaining younger members by offering authentic experiences and leadership opportunities.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd