The benefits of earned media such as increased visibility, credibility and cost-effectiveness are clear. But how do you make the most of it? In my latest Association Insights, I share five practical tips to make sure you get the most out of your media coverage:
• Share and amplify coverage over your social media channels
• Create a press page on your website
• Leverage influencers
• Repurpose content
• Include coverage in your email marketing
By implementing these strategies, associations can extend the life of your earned media coverage, engage your audience and build credibility with both journalists and your target audience.