Home Thought Leadership A seat at the table

A seat at the table

by The 100 Companies

Smart CEOs know that communications professionals provide strategic expertise that deserves a seat at the table, alongside CFOs and COOs. Communications is a strategic function, and it must be as central to management as finance and operations.

A seat at the table will change the perception of communications in the association, which moves the profession from an assumed kind of support function to the role of a clear strategic leader.

CEOs will also be rewarded with far-thinking strategic insight and operational expertise, which is a combination that doesn’t just elevate the work of the association, but will improve its trajectory.

Meghan Henning, Founding Partner, OnWrd & UpWrd Marketing & Communications

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