Smart CEOs know that communications professionals provide strategic expertise that deserves a seat at the table, alongside CFOs and COOs. Communications is a strategic function, and it must be as central to management as finance and operations.
A seat at the table will change the perception of communications in the association, which moves the profession from an assumed kind of support function to the role of a clear strategic leader.
CEOs will also be rewarded with far-thinking strategic insight and operational expertise, which is a combination that doesn’t just elevate the work of the association, but will improve its trajectory.
– Meghan Henning, Founding Partner, OnWrd & UpWrd Marketing & Communications