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OnWrd & UpWrd’s Marketing Project Manager Christine Stay joined the A100 podcast to share insights on what association professionals need to know to improve their event planning. She brings a different perspective than anything we’ve previously discussed around events by highlighting why associations should exhibit at a conference that isn’t their own – and also talks through the planning process.
Christine shares three reasons why associations should participate in an expo at a conference: exposure, recruitment and retention. She also provides advice for associations when it comes to booth design, leave behinds and deadlines – and the ever-important: know the demographics!
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd