Event planning: exposure, recruitment and retention

by The 100 Companies November 28, 2022

November 28, 2022

When attending a conference, Christine advises: Ask for the demographics and use this info to determine if your audience is attending and what will entice them to visit your booth.

OnWrd & UpWrd’s Marketing Project Manager Christine Stay joined the A100 podcast to share insights on what association professionals need to know to improve their event planning. She brings a different perspective than anything we’ve previously discussed around events by highlighting why associations should exhibit at a conference that isn’t their own – and also talks through the planning process.

Christine shares three reasons why associations should participate in an expo at a conference: exposure, recruitment and retention. She also provides advice for associations when it comes to booth design, leave behinds and deadlines – and the ever-important: know the demographics!

Listen now!