Home Podcast Event planning: exposure, recruitment and retention

Event planning: exposure, recruitment and retention

by The 100 Companies

OnWrd & UpWrd’s Marketing Project Manager Christine Stay joined the A100 podcast to share insights on what association professionals need to know to improve their event planning. She brings a different perspective than anything we’ve previously discussed around events by highlighting why associations should exhibit at a conference that isn’t their own – and also talks through the planning process.

Christine shares three reasons why associations should participate in an expo at a conference: exposure, recruitment and retention. She also provides advice for associations when it comes to booth design, leave behinds and deadlines – and the ever-important: know the demographics!

Listen now!

Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd

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The Association 100