Home Thought Leadership Why every association needs a communications audit

Why every association needs a communications audit

by The 100 Companies

Are you certain that your communications and marketing efforts are producing the ROI you think? Here are three reasons why your association can benefit from a communications audit:

• It provides a comprehensive look at your communications efforts, vehicles and audiences – telling you what’s working well, what’s not and where to improve. It lets you benchmark your efforts against competitors and other organizations.

• An audit lays out a full SWOT analysis outlining your strengths, weaknesses, opportunities and threats.

• You’ll have a roadmap for future success, with smart goals, allowing you to focus your communications efforts where they will have the most impact.

Colleen Gallagher, Founding Partner, OnWrd & UpWrd

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The Association 100