Why every association needs a communications audit

Are you certain that your communications and marketing efforts are producing the ROI you think? Here are three reasons why your association can benefit from a communications audit:

• It provides a comprehensive look at your communications efforts, vehicles and audiences – telling you what’s working well, what’s not and where to improve. It lets you benchmark your efforts against competitors and other organizations.

• An audit lays out a full SWOT analysis outlining your strengths, weaknesses, opportunities and threats.

• You’ll have a roadmap for future success, with smart goals, allowing you to focus your communications efforts where they will have the most impact.

– Colleen Gallagher, Founding Partner, OnWrd & UpWrd