“Marketing intelligence” can be a daunting concept for associations, but it’s quite simple: it is about using insights from your data assets to protect and fuel your business strategy.
For example, if a false narrative about an industry or association is circulating throughout trade coverage, marketing intelligence is the best tool for identifying which journalists are writing, which social influencers are sharing and which audiences are ultimately reading the untrue story–incredibly valuable intel!
Data insights help associations identify the channels to reach audiences with relevant content channels to set the record straight. Let’s find it and fix it fast together.
–Melissa Kurstin, RVP Mid-Atlantic & Southeast Sales, MiQ