It’s not if a crisis will happen, it’s when.

Caitlin Donahue, SVP and director of digital at Curley Company, talks with Thomas Wojno, SVP of innovation and member advancement for the International Dairy Foods Association (IDFA), about looking beyond the traditional association advocacy model.

Say goodbye to the days of passively sitting in an audience listening to an “expert.

There are many ways to communicate to your members. Finding the best way to do it is key.

Four decades in the advocacy business drafting legislative initiatives, lobbying on authorization and appropriations has taught me to find creative ways to help clients achieve their policy goals.

Membership numbers have always been a measuring stick for associations. As millennials and Generation Z begin to dominate the workforce, attracting new members is becoming increasingly difficult.

Congress is heading back to the Hill. Here are tips to ramp up your association’s advocacy efforts.

Caitlin Donahue, SVP and Director of Digital at Curley Company, talks with Anne Forristall Luke, President and CEO of the U.S. Tire Manufacturers Association.

Building consensus can be challenging in associations where certain issues may affect members differently and finding a common denominator can be tricky.

Effective marketing and communication begin with clear goals. Determine what, specifically, your organization is trying to accomplish. Then, focus on the steps necessary to achieve those outcomes.

Preparing for a crisis starts by asking: “what would we do if ‘X’ happened?”

Press releases are an old standby, but they shouldn’t be your only approach to getting your message out. There are many alternatives.