Did you know? Seventy percent of surveyed associations have already integrated video into their content strategy. When it comes to engaging members and prospects, video is king. But, don’t let expensive video equipment scare you. Videos can be shot on iPhones and edited into quick clips that engage, inspire and inform on a low budget.

LinkedIn is the go-to social platform for B2B communicators. With almost 600 million members, LinkedIn is constantly evolving their platform to better serve their users. Some recent updates allow associations to more effectively engage their audiences. Here’s how you can leverage the changes:

Four years ago, GBTA (Global Business Travel Association) launched a “Broadcast Studio” at our annual convention. The goal was two-fold – create a unique member benefit and provide exclusive content to media. The studio is used to conduct interviews with industry executives and experts, which are livestreamed throughout the convention.